What Is The Difference Between White Gold And Platinum?Updated 2 months ago

White gold and platinum may look similar at first glance, but each brings its own unique strengths depending on how you plan to wear your piece.

Platinum is a naturally white, dense metal known for its strength, weight, and minimal upkeep. It retains its colour beautifully over time and is wonderfully suited to everyday wear, especially for designs with delicate or fine settings.

White gold begins with a softer grey hue and can be coated in rhodium for a luminous, bright white finish. This plating can be refreshed over time to maintain its brilliance. Many of our clients love the natural tone of unplated white gold as it has a quiet, understated beauty all its own.

Still unsure? Our jewellers are here to help you choose the metal that best suits your lifestyle, design preferences and long-term needs.